Launch your music program,
connect with ideal clients/students, and
grow a sustainable music career
Would you help more people?
Would you make six figures for the first time?
Would you find success?
What would happen if you had your own music program?
Hi! I’m Dawson
My career as a professional violist and college teacher seemed picture-perfect from the outside, but inside, I was hurting.
After following my ‘dream’ career as far as I could, I was left with burnout, low wages, and autoimmune disease. I had achieved all those markers of success, but it wasn’t enough to sustain me long term.
I knew something had to change.
So I pursued a doctorate in music and business, resigned from my orchestra positions and focused on building my business, Aspire Music, a venture that was built around my true self. Here, I could thrive creatively and financially without the exhaustion of overwork. A model that’s anti-burnout and connects me with IDEAL clients/students.
My first program, Conscious Self-Management for Musicians (COSM), was a resounding success, generating $85k in its first year and delivering POWERFUL results to musicians that now design and manage their careers with intention.
My COSM clients were getting back their time, generating more income, and connecting deeply with their ‘Why’.
The result? DREAMS EMERGED.
Dreams of studios, programs, courses, and businesses that had been on the back burner for years were bubbling up to the surface. So I created a launchpad for these dreams to come to fruition.
What about YOU?
Have you ever wanted to create a music studio?
Or coaching program?
Or audition training course?
Or mental wellness training?
Or another big idea?
You need LAUNCH, a deeply personal guidance system and template to create your program and find ideal clients.
LAUNCH is a business incubator for musicians AND a transformative journey deeply rooted in your 'Why’, where you create a program that amplifies your unique identity.
In this space, every facet of your program is yours to shape, targeting precisely the audience you want to lift up.
LAUNCH is the answer to the STARVING ARTIST who yearns to be an ARTIST CEO.
So if you're feeling that pull towards something greater, that business idea in the back of your mind, that dream that’s unfulfilled, it's no coincidence. You're ready. And I'm here to guide you every step of the way.
Click here to schedule a free strategy session with me and together, we'll embark on a journey to launch not just a program, but the future life you want to live.
Testimonials
Rebecca
Current LAUNCH client
It’s hard for me to separate LAUNCH from Dawson. Dawson is authentic and transparent. He is a deep thinker. He doesn’t offer one-size-fits-all solutions. He carefully considers each client’s needs while creating content, offering guidance, and answering questions. Because of these personal attributes, the LAUNCH program also feels authentic, is straightforward, and has caused me to dig deep before laying the foundation of my program.
My current program now feels like an extension of myself: my values, my personality, my reason for living. Teaching piano for 27 years, I have tried all sorts of ways to help students learn, explore and enjoy playing. I always knew that some activities and strategies felt better than others, but never knew why. After the LAUNCH program, I now know why!
I found all aspects of the LAUNCH program to be valuable, which surprised me. Often programs like this have elements that are valuable for one person, but not the other.
As a result of my work in this program, I have launched a website, revived my Facebook community, and have had interesting conversations. I have also learned more about myself and my why. I have more confidence that I can make my program happen and I can find those people I am meant to help. I know Dawson will be cheering me on as I move forward.
Thank you Dawson.
Adam
Current LAUNCH client
“Through sharing my business “coming out” story on social media, I’ve been able to generate a huge wave of support for my work. In conversations that resulted from the post, literally EVERYONE has expressed their admiration and appreciation for the path Dawson is helping me pave. People are using powerful words to describe me like “inspiration”, “activist”, and “trailblazer”. I feel deeply encouraged to pursue my dreams and to believe in my coaching business’s highest potential to empower change-making through music.
It’s helped me focus my language so I can materialize my purpose into a business that honors my values of justice, joy, and compassion. I’ve spent many hours figuring out what I want to contribute to the world through LAUNCH curriculum and 1-on-1’s with Dawson, and this process has taught me more about myself than I ever could have expected. It’s been a very rewarding challenge.”
Soprano - Houston Grand Opera Studio
Priscilla
“My career mindset has changed drastically in the last few months. Dawson has helped me find my voice, build self-confidence in my career and grow personally. Finding my values and my purpose has helped me with networking and finding leads. His way of teaching is very therapeutic--it feels like I am growing not only in my career but personally.”
LAUNCH Course Curriculum
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• Frame your identity statement around your new program
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• Demographics, beliefs, values
• Where are they?
• Solve their problem -
• Program Framework
• Music business ‘Coming Out’ story
• ChatGPT
• Privacy Policy
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• How to talk to potential clients
• Onboarding
• Messenger Conversations examples
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• Launching/Relaunching a FB group
• Welcome Post Hack
• Client acquisition funnel
• Nurturing your audience through posts and FB live
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• Develop a simple and compelling website
• Alternate promotional strategies (Podcasts, YouTube, IG)
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• KPI Tracker
• Profit First Method
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“The journey of a musician isn't just about music; it's about managing your career, your business, and yourself.”
Dawson White
Program Structure + Pricing
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180-Day Online LAUNCH Program for Musicians w/ step-by-step guides to starting a music program, finding your ideal client, generating leads, and building a business around your unique identity.
Six 1-on-1 Coaching Sessions w/ Dawson (6 total)
Two Group Coachings per month (12 total)
Online LAUNCH Course, updated monthly, forever access
Private Client FB group
Unlimited Feedback via FB Messenger
Specialized Training added depending on needs of the group
**Bonus** Free COSM Course (Conscious Self-Management for Musicians) $5k value
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$6800
Monthly installment plan available.
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While the value of this course is well beyond the price and I would never sell something that I didn’t fully believe in, I understand some ideal clients will have limited access to this program.
Scholarships will be available for a limited number of clients who have currency limitations, operate on student incomes, or have other hardships. Please mention those financial concerns in your strategy session.
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Aspire Music Company embraces musicians of all levels, races, religions, sexualities, gender identity/expressions, and ages. We celebrate each other’s differences and actively develop empathy to understand one another.
Core values: Empathy. Diversity. Equity. Inclusion. Anti-Racism. Respect. Excellence.
About Aspire Music
Musicians are passionate about music, but often lack a career that is optimized around their skills and personality. They doubt the sound they create, accept work that doesn’t align with their goals, and become burned out over time.
As violist in the Houston Grand Opera & Ballet orchestras, I achieved some of traditional markers of success only to find limited ways to thrive financially, little creative energy, and health issues. So I created Aspire Music Company to teach my clients and students to succeed on their own terms.
Check out the free training and let’s connect.
Dawson White, Founder Aspire Music Company
Need More Details?
Download the LAUNCH Program Framework
Join our online community!